By the end of the program, participants will be able to:

• Understand modern concepts of public relations and corporate communications.
• Develop effective communication skills with different categories of stakeholders and partners.
• Enhance their ability to build and manage influential professional relationships.
• Apply modern communication methods in the workplace.
• Effectively manage media and communication situations.
• Strengthen the organization’s corporate image and professional identity.
• Develop skills in public speaking, presentation, influence, and persuasion.

Day One: Fundamentals of Public Relations and Corporate Communications

• The Concept of Public Relations and Its Role in Modern Organizations
• Strategic Planning for Public Relations
• Building Corporate Image and Reputation
• Corporate Communication Tools and Channels
• Managing Relationships with Clients and Partners
• Ethics and Professional Practices in Public Relations

Day Two: Communication Skills and Professional Influence

• Verbal and Non-Verbal Communication Skills
• The Art of Active Listening and Positive Interaction
• Persuasion and Influence Skills in the Workplace
• Managing Meetings and Professional Discussions
• Dealing with Different Personalities and Challenging Situations
• Professional Presentation and Public Speaking Skills

Day Three: Public Relations in Supporting Organizational Excellence

• Managing Corporate Events and Institutional Occasions
• Media Relations and Managing Corporate Messages
• Crisis Management from a Public Relations Perspective
• Building Strategic Partnerships and Relationships
• Measuring the Impact of Public Relations and Communication Activities
• Practical Applications and Case Studies from the Government Work Environment